There is a wise saying: “The only constant in life is change.” In today’s world, keeping up with the changes in technology is one of the biggest challenges. It seems that in the last decade, technological change has accelerated at an incredible pace. As a real estate agent, you know that our industry has been a lightning rod to incredible change in the last 5-10 years as various technologies are introduced and some succeed and some slip into oblivion, replaced by a better widget or a faster technological advance. Keeping up with all that change and technology is almost a full time job! What’s a busy real estate professional to do?
You can try hanging on for dear life and let change happen to you, but that is not a strategy for success. You need an easy way to keep up with all that change, process it all and understand it so you can make wise decisions on the best way to incorporate the latest marketing technologies that make sense to you and your goal of growing your business.
Greg Herder understands. He created Greg Herder Training to give agents at every level a one-stop resource for state-of-the-art and up-to-date training and education in real estate personal marketing. He wanted to build a site that was easy to use, but still offered hard-hitting and extensive knowledge – no fluff. It’s actual content you can implement into your business right after you take a course or read an e-book, it’s not an hour long commercial to sell you more real estate training and products.
The Greg Herder Training philosophy is different from many of the other real estate trainers out there. For one, Greg’s expertise and knowledge is grounded in over 30 years of technological and marketing perspective. He didn’t just pop up 2 or 3 years ago and proclaimed he is a marketing guru, peddling his take on the latest flavor of the month marketing technology. Since 1986, he’s stood in front of tens of thousands of real estate agents and brokers all across North America and trained them on the power of personal marketing for real estate agents (many acknowledge that he was the pioneer in teaching branding for agents). Along the way, he’s parsed EVERY new technological advance for the real estate industry, but more importantly, he has taught agents how to HARNESS and APPLY that new technology using the fundamentals of marketing and branding.
Why is that critical to you? Glad you asked. While technological advances come and go and seem to change in nanoseconds, the FUNDAMENTAL PRINCIPLES of sound marketing and advertising are timeless. That in a nutshell is the Greg Herder Training difference. Greg has steadfastly refused to take the path of many other marketing trainers out there, like the sales person who came to your office to pitch their “one-size-fits-all” social media product. Greg isn’t about offering the latest marketing fad, trend or widget just to have something to sell to agents. His steadfast vision and integrity is the reason he’s still training after 30 years.
Welcome to Greg Herder Training! Browse through the courses, check out the e-publications. Sign up for our monthly informational newsletter. There is simply no better resource for real estate agents looking for world class, state-of-the-art training and education. You will find a gamut of different training topics from Listing Presentation strategies to how to master YouTube/video marketing innovations and everything in between. From the steadfast principals and fundamentals to the latest innovations, Greg Herder Training is designed to help you stay on top of it all so you can grow your business and prosper!