About Greg Herder
Greg Herder may not have taken the most traditional route to success, but his innovative thinking has always positioned him as a leader in whatever endeavor he pursues.
As a Marine stationed in El Toro, California in the 1970s, Greg decided to pursue his real estate license in his spare time. Having earned his license, he quickly developed an intense passion for marketing, studying the subject relentlessly, reading every marketing and advertising book imaginable and applying the learned techniques to his real estate career.
This forward-thinking approach made Greg one of the first real estate professionals to practice marketing techniques that focused on promoting himself, not the homes he was selling. His real estate career spanned general sales, management and ownership, but Greg soon found his marketing expertise pulling him in a new direction. As other agents saw his success, they began to regularly inquire about the possibility of Greg creating marketing campaigns for their businesses. Greg’s passion for marketing and advertising won out and he started his own advertising agency specializing in the real estate industry.
The year was 1986 and he has never looked back.
As that company’s Chief Executive Officer, Greg has had an incredibly positive impact on tens of thousands of real estate careers over the years. He has personally consulted with and designed the marketing/advertising campaigns of many top agents in the nation. He’s also written books, manuals, articles, critiques, seminars and other programs on the subject, as well as having consulted with many of the industry’s top agents and companies.
Greg earned his MBA from the University of California Irvine and holds a bachelor’s degree in psychology from California State University, Fullerton, graduating cum laude.
Greg continues to educate real estate agents and managers throughout North America about the wondrous powers of personal marketing, as well as teaching them about the cutting edge technologies in the world of digital marketing. His online training courses are jam packed with information and continue to impact so many agents and other service professionals.
Greg has written numerous articles in a variety of publications, including REALTOR Magazine, Real Estate Business, WCR Connections, Florida Realtor® and Texas Realtor®. Greg’s personal pursuits include bicycling with his wife, Janet (former President of the agency), and spending time with family–three sons and two grandchildren. Greg calls Orange County home and is an avid L.A. Lakers fan as well as a collector of Michael Jordan memorabilia. He takes at least one day a week and one 3-day weekend a month with just his family as they travel, hike or ride bicycles.